About the Issue
Although parents play a major role in shaping the eating habits and diets of their children, parents know that food marketing also influences their children’s food preferences. This in turn affects children’s purchase requests, diets, and overall health. Unfortunately, the majority of foods marketed to children, even in our schools, are of poor nutritional quality.
Companies advertise and market their food products aggressively to children on TV, via social media, and at schools. This marketing tends to promote foods and beverages low in nutrients and high in calories, sugars, salt, and fats.
Common in-school food marketing approaches include: posters and signs, vending machine exteriors, advertisements on buses, sponsorships, incentive programs, label redemption programs, and branded fundraisers, including school benefit nights at restaurants.
Fortunately, schools have made significant progress in recent years, providing nutritious meals and snacks sold through vending, a la carte, school stores, and fundraisers. Junk food is no longer sold in schools, and this is good for kids.
Allowing companies to market junks foods in schools, however, undermines these improvements. Eliminating junk food marketing in schools will help children prevent diseases like diabetes and heart disease. And that’s something we can all get behind.